The popularity of YouTube videos has boosted bedroom gamers from teenagers with a hobby to fully formed businessmen. YouTube made celebrities of Call of Duty players and has blasted games such as Minecraft, Amnesia and Terraria from underground indie classics to big-buck moneymaking machines.
MMOs don't traditionally do hugely well on YouTube (at least not when compared to CoD, FIFA, Minecraft and Starcraft) this is probably the case for a number of reasons. It's difficult to distil the MMO experience down into 10 minutes of recordable gametime (which is often the limit for the average YouTube video). FPSs have games which average about 6-10 minutes at a time and so provide nice bite-sized pieces of gameplay which are fast-paced and entertaining from pretty much start to finish. They are almost designed for YouTube. Additionally, MMOs often have UIs and game mechanics which are difficult to understand unless you are a player of the game itself and can interpret what is going on. If I were to dive into an Alliance Battle and film my gameplay of course any Guild Wars player could see me kiting, crippling and interrupting like a madman; but to someone who didn't know, for example, what the skill symbol for d-shot was, it would be a very confusing experience.
What do you think? Could GW2, or even an MMO, ever be as popular as CoD on YouTube? What needs to happen for GW2 to succeed on YouTube?
PS. Guild Wars 2 Insider is already doing a brilliant job already of bringing quality YouTube content for GW2 - keep up the good work peeps!