[GW2] Every Damn Time

If this happens with every single MMO launch, and we expect it to happen - why does it still happen?

Surely there must be something which can be put in place to combat the first-day lockout.

I understand that when you build the server structure, you probably build with the average day in mind - and day 1 is not the average day.

I'm not raging, by any means, the question is directed more at the subject of MMO releases generally: why does this still seem to happen every damn time?