Thursday, 20 September 2012

[GW2] Monetization

Phew-ee honestly, I put my head down for a few hours and the internet explodes.

Last night a GW2 YouTuber posted to the official forums stating that his videos had been flagged for using copyrighted content. This means that the YouTuber has chosen to "monetize" his videos which, it seems, is against the GW2 terms of use and the video has subsequently been requested (by whomever) to be removed.

ANet's official response was:

"You cannot use the monetization system for YouTube or other services. In order words, you cannot make money from our products. YouTube will often note that someone has monetized copyright content, and they will summarily (and properly) close the videos or close the accounts of those involved. You don’t mention if you were using the monetization system, but if you were, you should close the video and re-upload without monetization, or you should disable monetization through the YouTube interface. Now, I should say that this policy may be adjusted in some ways, in the future. We will be sure to let people know if the policies change. But at the current time, that is what is stated in the Guild Wars 2 Content Terms of Use and that is what should be observed."

And so the internet exploded - "ANet are killing E-Sports, ANet are crippling the YouTube community etc". It was all very typically theatrical. Woes, blasphemy, oh the pain.

Thankfully, ever the voice of reason, WoodenPotatoes came out with this response:

Allaying most people's fears. The jist being - those YouTubers who monetize their videos (and are the ones who are affected by this policy) are not the ones who make a living from them, and those who do make a living from their videos are usually "partnered" and so are covered to post content such as GW2 and other copyrighted games.

I can't pretend I've known about NCSoft's (and it is NCSoft's) policy against copyright, I've just avoided monetizing the few videos I've put out simply because I know what a minefield it can be, but also because I would make a pittance (I barely hit 50 views on most of my vids). The whole monetizing system is fairly complicated anyway - any legal mumbo-jumbo is confusing to the lay man such as myself so it's entirely understandable that people, up until now, weren't aware of the rules. But I suppose the thing to remember is this:

NCSoft have sanctioned a large scale and very expensive MMO with a financial view to be funded by the original sales alone. This, therefore, is not likely to be a big earner. You can understand if they're going to be iffy about letting people make money off it left right and centre - however small that income may be.

ps. notice my use of Z in monetize. That's for my fans across the pond (*pat chest, point at the sky*) much love my brothers.


  1. I find it unlikely that either NCSoft or Arenanet actually take action against youtube videos.  This has been blown way out of proportion.  It was likely youtubes own flagging system, which content creators know all too well flags original material all the time.

  2.  Yeah I think Gaile came right out and said that they do not flag videos themselves.



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